In 1994, online journals got its start which was the beginning of online blogging as we know it today. The term weblog was coined in Dec of 1997 by John Barger and later shortened to blog, making blogging the grandfather to social networking. It is now the most popular and versatile forms of social networking available, whether you are using it for personal use or business applications.
The main reasons we, as a business, use social networking is to bring traffic to our web site and generate revenue. There are other reasons why you might start a blog for your business but these are the primary reasons. So, with that in mind, if your blog does not have your URL (IE: http://yoururl.com/myblog), you are not maximizing the traffic to your site.
Blogs come in about every flavor you can imagine, but for business applications there are only a few that are worth looking into.
There are some blogs that will allow you to do this, but the most popular and most widely used is Wordpress. Many are even creating complete Web Sites using custom Wordpress themes. My wife’s first Web Site was a Wordpress blog using her main URL address or index page as her blog page. The benifit of this is that there are already RSS Feeds, SEO and other tools available to plug into these Blogs.
The next generation of Blogging in the industry that we are starting to see is Joomla, which is much more than a Wordpress Blog. It manages content. Joomla provides you a dynamic Web Site where you can manage the content and also make entrys – like a blog. It is much harder to learn then blogging but much easier to learn then Web Design. You can buy or get free designs or “themes” that you load onto your Joomla platform and then manage your content.
If you want to find out more or are interested in a social networking site, feel free to visit us. GTL Enterprises Web Design and Hosting provides hosting that supports both Wordpress and Joomla.