What do these three things have in common?  They are all three Key Elements to your SEO package.  If you don’t have an SEO package and don’t have the money to pay someone else to do SEO for you, at least make sure these three basic elements are covered!

Keywords.  Google and other Search Engines use Key Words to rank your Web Site.  If you don’t know what your Key Words are, go to your Web Site and right click anywhere on your Web Page.  Click on “View Source” and look at all that gobbilty goop!  Up towards the top you should see a ”Meta Tag” called “Key Words”.  These are your Key Words.  Take note of them! 

If you really are serious, Google your generic business category (don’t Google your name, google what you do – your business).  Now click into several of your competitors.  Look up their Keywords.  How different are theirs from yours?  Contact your Web Master and make changes as needed!  For more information on Meta Tags and Keyword Tags, read: http://gtlenterprises.com/blog/?p=37 For more info on “Your Competition” (and some great SEO tools to help you) read: http://gtlenterprises.com/blog/?p=131 

Linkbacks.  These are becoming more and more important in SEO.  If you haven’t joined in the Social Networking bandwagon yet, get to it!  Yes it takes a bit of work, but these give you free linkbacks and more web exposure.  The moreweb exposure you have, the more Google and other Search Engines realize that you are a legit business and they rank you higher.  This is good.  The higher you are on the Search Engines, the more legit you look to potential customers – and in this economic state you need to grab any and all potential customers you can.  For more info on Linkbacks, read: http://gtlenterprises.com/blog/?p=35 

Quality Content.  Most Web surfers will look at your Web Site for 17 – 20  seconds … make those count!  In a nutshell, tell/show your potential customers why they should stay on your Web Site and become your customer!  Use your Keywords in your content – but make sure it is readable.  For more info on writing your own content read: http://gtlenterprises.com/blog/?p=95