What is Social Marketing?  That depends on who you ask!  Everyone seems to have a different opinion about what Social Marketing is.  I believe if you break the phrase down to simple words, the definition itself will be simple.  Social: meeting people and/or getting to know people.  Marketing: sharing your products or service.  So, Social Marketing is “Meeting and getting to know people and sharing your products or services.” 
   
There are several ways you can accomplish Social Marketing: in person and on the web.  In person you can go to your local Chamber of Commerce Mixer, go to a State Convention that is specific for your business (travel, construction …) or you can take fellow business owners out for coffee.  On the web, your choices are endless.  From Blogging  to FaceBook to Social Networking geared toward your particular type of business to everything in-between! 
   
Get out there and let your voice be heard.  Let people know who you are.  Start small – make friends.  Then, when the time is right, tell them about your business.  Whether it’s in person or on the web, let people know you, get to like you and then they will want to buy from you!  Talk to your Web Master about attaching a Blog on your Web Site or linking to FaceBook/Twitter or any type of Social Networking Site.   That is Social Marketing that works!