As we have said, Content is King. Make sure your content includes your Key Words and Meta Tags – but make sure it reads well and catches your target audience. In other words, don’t use only Key Words and Meta Tags as your content! You need to write to be read!
Don’t let some service or SEO Firm choose your keywords. If you have someone research Keywords for your Business Web Site, ask them for the COMPLETE list of keywords/phrases that that search came up with. You want to make sure when picking Key Words/Phrases that these words/phrases can translate into great copy. Great copy isn’t written in the gibberish that sometimes Key words/phrases are. Let’s say that you own a pet store and one of the Key Word phrases that came back is: ‘pet supermarket stores’. Well, if you are not located inside a supermarket or next door to a supermarket, this would be a very difficult phrase to translate into good – readable – SEO copy. So, skip this one and move on to the others.
Write to be read. Don’t use a Keywords or phrases just because it’s a Keyword or phrase. Once you have completed a paragraph that you think is worthy to be published, read your paragraph out loud. Does it make sense? Good! Now ask someone else to read it out loud. Does it still make sense? Great! Go on to the next paragraph. Reading out loud tends to highlight both the grammatical errors and the punctuation errors.
Make sure your Keywords or phrases match your business AND each Web Page. Now, this may seem like a “duh” statement, but hear me out. Let’s say you are a Vacation Planner. You plan it all for your customer, from Air Fare and Hotel/B&B’s to Charters and Flying Excursions. Say you know that ‘Bear Viewing’ kicks LOTS of hits, but you put it on your B&B page as a Key Word, you will get lots of people looking for Bear Viewing, but finding a B&B page. This isn’t good. It means that your Key words don’t match your page and it creates a poor user experience – which will not lead to sales.
In writing your own copy, you want to make sure that both the search engines and the humans that visit your Web Site see that you have original, relevant content that covers your Business Niche.
